One who loves high fashion, haute couture, and ready-to-wear clothes, luxury goods, and fashion accessories, is clearly a fan of Chanel. If that is your case, you probably will like to know the latest news about the French atelier. Well, here it goes: Chanel shared its stylistic vocabulary with New York-based retailer Bergdorf Goodman’s consumers via a four-day pop-up and it was a success.
The glamorous Parisian-apartment featured the luxury brand’s iconic black, white, and gold palette. Inside the Jewel Box – as it was called – you could find a Yves Klein cocktail table, a white fireplace, a beautifully designed bookcase, stunning chandeliers, and, of course, Chanel fine jewellery.
This “unexpected residential space,” according to many people who visited the apartment, was meant to be inviting and comfortable, without compromising its elegance and finesse, of course. Visitors could really appreciate a luxury the experience while seeing design furniture and other luxury details.
The Jewel Box exudes the heritage of the Chanel house through motifs, such as Camellia flowers, comets, lions, stars and feathers, which are also represented in Chanel’s fine jewellery collections. One of the best examples of this is a lacquered jewellery box overflowing with strings of pearls and bangle bracelets as well as perfume bottles and floral arrangements that make use of brand founder Gabrielle “Coco” Chanel’s favourite blooms.
Design elements of an 18th-century Parisian-apartment defined this house, but it also showed an amazing twist of modern decor. Traditional moldings, like the ones we are used to see in Paris, as well as bookcases and furnishings gave the space an elegant feel.