A Genevan of Catalan and Andalusian origin, Jorge CAÑETE did not choose to devote his life to interior design by chance. Following a career in luxury products which sharpened his sense of items of beauty (Ungaro, Bvlgari, Mugler) and an MBA, he decided to express his creativity in 3D through interior design. A diploma in “Interior Design” by the London Metropolitan University and several architectural projects at architecture studios in Rome and Geneva served as his launch pad allowing him to set up his own studio: INTERIOR DESIGN PHILOSOPHY.
His work has been published in numerous magazines and in the prestigious book “International Interior Design Review”by ANDREW MARTIN, in 7 consecutive years (2009, 2010, 2011, 2012, 2013, 2014 and 2015). Each year, this work brings together a selection of the leading designers and it is considered by the profession as being the international “bible” of interior architecture. He also won the “Global Excellence Award” for the best international project in the “residence” category granted by the International Interior Design Association (IIDA).
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This prize was presented in Paris in 2012 during the Maison & Objet fair. In 2014, he is the Winner of the 2014 International Interior Designer of the Year Award by ANDREW MARTIN, considered as the oscar for the Interior Design World. His style proposes a poetic vision of the world where the different elements and material between modernity and memory speak with harmony and sensuality. Jorge CAÑETE speaks fluently in French, English, Italian and Spanish allowing to deal with an international clientele. He is member of the Society of British Interior Design (SBID) and member of the International Interior Design Association (IIDA).
Prestigious brands and his own private clientele commissioned him to decorate their universe with his characteristic philosophy: to materialize an emotion that comes from within via a poetical vision of the world. His ultra-personalized approach suggests creating projects that are inspired by the environment, by the place itself, as well as the client’s personality. In doing so, the resultant of the equation of these three sources of inspiration is unique and coherent every time.
The International Interior Design Association has awarded interior architect Jorge Cañete and his studio, Interior Design Philosophy, with the Global Excellence Award for the best international project in the residence category. The award winning project, The Wing and its Feathers, is a dreamy evocation that leads us to an encounter with the ghost of Delphine Seyrig in the corridors of a fabulous castle.
The main source of inspiration of Jorge Cañete’s project is the very same place in which it is to be found: the wing of an 18th century castle with its infinite possible evocations, such as, for example, the wings of a butterfly or of a bird. Through semantic displacement the wing also evokes feathers, not just birds’ wings but also plumes we would impregnate in ink to write words. It is then that the calligraphic strokes also begin to take off. Texts and letters act as a leitmotiv to the decoration of the different rooms of the castle: poems line the walls, acronyms cover the seats, and the sheets on a bed sport printed phrases.